Implement sales strategy agreed on by the sales leadership team. Develop business and drive the volume objective of each territory.
- Identify and prospect for new business opportunities for market share expansion.
- Develop and maintain a vibrant business relationship with the Key customers in the region.
- Implement the commercial strategy in each micro market.
- Manage distributors and the retail trade in the territory.
- Manage the sales representatives to deliver territory objectives.
- Drive coverage and product visibility in the territory.
- Build relationships in the trade through planned regular field visits and problem solving, thus maintaining brand and customer loyalty.
- Ensure territory target volume achievement.
- Ensure regular customer engagement.
- Influence customer buying decision through regular meetings and customer forums, which will allow for information flow.
- Grow the company share of wallets based on target market ambitions as specified by the Sales leadership for the assigned territory
- Gather and report market intelligence data.
- Ensure standards for quality, customers’ service and safety are met in assigned territory.
- Ensure sales staff are trained and adhere to defined safety standards of the company.
- Ensure retail endorsement for our products, thus “converting retailers to brand ambassadors”
- Engage dealers/retailers in order to build strong brand image and gain their support in terms of improved product availability & visibility.
- Coordinate activities to achieve better execution at retail.
