Responsible for managing, implementing and optimizing direct marketing campaigns across all digital channels.
- Design, build and maintain the social media presence
- Brainstorm new and creative growth strategies
- Devise direct marketing campaigns in line with the organisation’s marketing strategy.
- Send targeted campaigns to specific individuals based on lead scoring.
- Analyse data with which to base campaigns on.
- Work with digital marketing agencies to achieve deliverables both qualitatively and quantitatively.
- Create and update direct marketing strategies that will support the organization to achieve its aims as part of the overall Marketing, Sales and Communications plan
- Review new technologies and keep the company at the forefront of developments in direct marketing
- Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Plan and execute all digital marketing, including search engine optimization/search engine marketing, marketing database, email, social media and display advertising campaigns
- Collaborate with agencies and other vendor partners
- Devise strategies to drive online traffic and improve usability, design, content and conversion.
