Work with business units in developing business plans to achieve company revenue goals while analyzing the competitive marketplace and industry trends to develop business strategies for revenue generation.
- Create and communicate marketing plans for assigned brands to management and sales force for implementation.
- Plan and execute marketing strategies in a bid to promote and achieve sales of brands within a specific portfolio.
- Lead the strategic development of customer experience and increase brand awareness in line with company expectation.
- Management of strategic accounts, both private and public, including Federal and state ministry of health.
- Maintain a solid understanding of current market dynamics and healthcare trends within the different government agencies.
- Monitor business conditions, taking into consideration competitors’ activities, market trends and monitoring trade activities.
- Development of long-term customer relationships through identifying and capitalizing on opportunities that immediately satisfy customer needs.
- Ensure that the presence of products in outlets is visible and liaise with area managers on other specific follow up on the field force.
- Regularly visit the field for the competitive update, evaluation, and monitoring of promotional programs, as well as identifying new products for the company.
- Regularly update sales promotion strategies and the knowledge of the field force with new information as appropriate.