Manage commercial activities and make recommendations with the strongest potential for in-market success and consumer insights to prioritize and identify any new opportunities.
- Provide commercial support end to end on processes including but not limited to initial commercial evaluation; due diligence; commercial opportunity optimization; concept writing and testing; and go-to-market strategy.
- Responsible for ensuring the go-to-market strategy is multi-faceted and takes into account future consumer behavior ultimately achieving the best commercial opportunity for a given asset.
- Act as the ‘marketing activity champion’ including providing strategic direction and leadership to the new products of the company, taking opportunities from ad-hoc evaluations to a more focused, strategic evaluation and launch model.
- Participate in meetings and conferences to gather data and prepare marketing content to respond to the market for improving sales.
- Develop long-term customer relationships through the identification and capitalization of opportunities that immediately satisfy customer needs.
- Support sales by giving presentations, following up on sales leads and creating special accounts.
- Identify customer needs, develop collateral and determine product pricing and discount rates.
- Constantly provide support for growing international sales efforts.
- Monitor all market opportunities and ensure they meet a major consumer unmet need with the potential to change current user behavior.
- Champion the identification of ‘game-changing’ market opportunities using future thinking to enable high growth potential opportunities.
- Manage winning commercial strategies that launch new products and create more awareness for existing products that win versus competition or fundamentally change consumer usage
- Ensure visibility to senior leaders and requires strong collaboration with senior stakeholders in commercial and Research and Development.
- Manage entire new product innovation development from ideation to launch, by leading; claim and concept development and deep consumer understanding, build a robust commercial business case and proactively consider futuristic and unique opportunities to enhance the commercial opportunity and achieve optimal consumer engagement.
- Partner with Research and Development and commercial leadership in order to maximize sales potential by establishing strong relationships with the retail and expert sales teams.
